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Winners and Losers From Super Bowl 50’s Advertising Game

Memphis Daily News Cover Story Written by Lori Turner-Wilson with Contributions by the RedRover Team The Super Bowl is the biggest advertising competition of the year. Brands that win big can reap the viral benefits for months to come. And those that fail do so publicly, oftentimes with mounting consumer criticism that can take just as long to overcome. From Mountain Dew’s “PuppyMonkeyBaby” spot to the seemingly endless and oddly placed array of ads about foot fungus,... Read More
Posted by RedRover Company at Monday, February 8, 2016
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Super Bowl Advertising Huge Gamble

History has already been made at this year’s Super Bowl of advertising – thanks to a record price tag of $5 million for a 30-second spot. It’s a hefty spike from the $4.5 million advertisers ponied up last year, but it didn’t slow CBS from nearly selling all of its big-game ad time by last November. Given soaring consumer expectations for Super Bowl spots, many brands invest as much as $5 million or more in production costs for a total ad cost upwards of $10 million. Super Bowl advertising is... Read More
Posted by RedRover Company at Wednesday, February 3, 2016 | 0 comments
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The Death of “Digital” Marketing

This column is the final in an 11-part series on the Top Ten 2016 Marketing Trends . Search our site for the remainder of the series. Of all the trends impacting marketing planning in 2016, many marketers believe the most crucial of all is the seamless integration of digital and traditional strategies. Despite having the knowledge of how vital this integration is to a well-executed marketing plan, only 17 percent of companies report having fully integrated the two disciplines according to... Read More
Posted by RedRover Company at Wednesday, January 27, 2016 | 0 comments
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Navigating the Wildly Complex Purchase Process

This column is the tenth in an 11-part series on the Top Ten 2016 Marketing Trends . Check back for the remainder of the series and a deep dive into each of these trends. Over the last couple of decades, consumers have flipped the buying process on its ear. Long gone are the days when your sales team was the sole source of research for prospective customers prior to making a purchase. When it comes to high-involvement or high-impact purchases, 82 percent of consumers research that... Read More
Posted by RedRover Company at Wednesday, January 20, 2016 | 0 comments
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Mobile Is Everything

This column is the ninth in an 11-part series on the Top Ten 2016 Marketing Trends . Check back for the remainder of the series and a deep dive into each of these trends. In 2016, mobile doesn’t just matter; it’s everything. In 2015, 62 percent of all digital time – that’s total Internet traffic – was spent on mobile devices, up from 50 percent in 2014. And that number is expected to continue growing rapidly in 2016. What’s more, mobile is projected to be the fastest growing... Read More
Posted by RedRover Company at Wednesday, January 13, 2016 | 0 comments
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